The CosmoProf Foundation, also known as CosmoProf SA, is a family business renowned for their pioneering work in what is known today as Medical Aesthetics. The company was born from more than 40 years and 2 generations of experience in the aesthetics practice of Beauty Clinic Vienna, founded by Elena Penfold in Vienna, and then relocated to London. The clinic was introduced in Johannesburg in 1969 and Elena’s daughter, Sonja Schröder, took up the reins in 1994. CosmoProf SA was formed in 1996 by Sonja and her husband, Michael Schröder, to distribute a small, professional skincare line and was subsequently the first to introduce laser hair removal and skin rejuvenation to the salon environment in South Africa. The distribution company became known as an industry leader in the supply and training of medical grade aesthetic equipment and pharmaceutical grade professional skincare treatments and products throughout Southern Africa. In 2018 Beauty Clinic Vienna was rebranded as Aesthetico Clinic.